Last updated: February 3, 2023 at 17:53 UTC+01:00
Samsung is bringing back the epic in-store experience in San Francisco after Unpacked. The company opened a new Galaxy Experience Space in Golden Gate City, where visitors can experience the new Galaxy S23 and Galaxy Book 3 lineup in person, learn about Samsung’s sustainability efforts, play mobile games, and take epic photos simulating a zero-gravity environment.
Galaxy Experience Space at 11 Powell Street in San Francisco will be open to anyone for three weeks. Visitors are greeted by a large screen surrounded by an array of previous generation Galaxy smartphones that work together to create a space that almost resembles a contemporary art exhibition.
The epic shop has different zones across two floors, each showing different aspects of the Galaxy experience in 2023, incl Share Epic, Epic Catch, Play Epic, Create Epic, Portrait StudiosAnd Smart Things zone.
Take cool photos, play games, learn about the Samsung ecosystem
The epic experience that Samsung has prepared for fans lets visitors experience the gaming performance of the Galaxy S23 series, the way new smartphones integrate with the Galaxy Book 3 lineup, and everything about the smart home platform, SmartThings.
The space also explains Samsung’s sustainability efforts and how the company uses recycled materials to develop the Galaxy S23 series. The “Share the Epic” zone is dedicated to showcasing Samsung’s process of integrating eco-friendly materials into its latest Galaxy devices.
Visitors can also take epic photos at Epic Catch And Portrait Studios zone. They can record videos that simulate a zero-gravity experience via smart camera tricks or pose in the Portrait Studio zone and display their images in the Samsung Portrait Gallery.
Since the Galaxy S23 series is powered by the well-tuned Snapdragon 8 Gen 2 chipset, Samsung also took this opportunity to let visitors test the performance of its new phones by playing high-speed mobile games in a dedicated Play Zone. The chipset that powers the S23 lineup is overclocked with higher CPU and GPU frequencies for best performance, and the new flagship phones have a bigger cooling vapor chamber.
The epic Samsung Experience Space in San Francisco will remain open until February 25. The Galaxy S23 smartphone and Galaxy Book 3 laptop are available for pre-order in stores and through Samsung’s online store. They are scheduled to come out of the pre-order period and launch on February 17th.

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