Kuo: Next-Gen Apple TV May Have Lower Starting Price Below $100

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Kuo: Next-Gen Apple TV May Have Lower Starting Price Below $100

The new Apple TV 4K announced today already has a lower starting price of $129, compared to $179 for the previous model, but analyst Ming-Chi Kuo believes the next-generation Apple TV could be priced lower.


In a tweet today, Kuo said prices under $100 would be a “sweet spot” for the Apple TV and added that he expects the next-generation model to be “more affordable.”

Both the second-generation (2010) and third-generation (2012) Apple TV models were priced at $99 at launch, and Apple eventually lowered the price of the third-generation model to $69, so there was priority for the sub-$100 Apple TV, which would be more competitive with cheap streaming devices. sold by Google, Amazon, and Roku.

Another possibility is that when the next Apple TV launches, the model announced today will remain in the range at around $99.

Meanwhile, the latest Apple TV 4K certainly has a better value than its predecessor. Even if Apple tries to upgrade customers to the $149 model with 128GB of storage, Ethernet, and Thread support, it’s still a better value than the previous model with 32GB of storage for $179 or 64GB of storage for $199.

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