Kuo: iPhone 14 Plus Pre-Orders Worse Than iPhone 13 Mini, Product Strategy ‘Failed’

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Kuo: iPhone 14 Plus Pre-Orders Worse Than iPhone 13 Mini, Product Strategy 'Failed'

The iPhone 14 and iPhone 14‌ Plus have seen “poor” pre-order results, suggesting that Apple’s positioning of the two new standard models may have failed, according to Apple analyst Ming-Chi Kuo.


In his latest post on Medium, Kuo explained that the iPhone 14 Pro and iPhone 14 Pro‌ Max have seen “neutral” and “good” pre-order results compared to the iPhone 13 Pro and iPhone 13 Pro‌ Max. A delivery lead time of more than four weeks could indicate good demand for a new high-end device. It seems “unclear” whether Apple will increase its Pro model shipping forecasts, but there is a “growing” possibility that it will cut orders for the iPhone 14‌ and iPhone 14‌ Plus, which currently account for about 45 percent of the entire lineup. delivery.

The iPhone 14‌ and iPhone 14‌ Plus are expected to be available in retail stores on their launch date, “reflecting sluggish demand.” Kuo said that pre-order results for the iPhone 14‌ and iPhone 14‌ Plus were worse than the third-generation iPhone SE and iPhone 13 mini. He noted that Apple cut orders for the third-generation iPhone SE‌ and iPhone 13‌ mini in the first half of 2022 due to low demand.

If demand for the two standard models doesn’t improve, Apple could cut orders for the iPhone 14‌ and iPhone 14‌ Plus as soon as November. Suppliers who are not the primary beneficiaries of Apple’s iPhone 14 Pro‌ model are likely to see the start of a decline in revenue in September and October as a result.

For the iPhone 14‌ Plus, in particular, “pre-order yields were much lower than expected.” As the model effectively replaces the “mini” form factor in the latest iPhone lineup, with 6.1-inch and 6.7-inch screen sizes now the only options, Kuo said that “Apple’s product segmentation strategy for the standard model failed this year. “

The four iPhone 14‌ models were announced by Apple last week and have been available for pre-order since September 9. iPhone 14‌, iPhone 14 Pro‌, and iPhone 14 Pro‌ Max will launch on Friday, September 16, and iPhone 14‌ Plus will launch on Friday, October 7.

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